Contributor

Sara Al-Shamsi

Destination Marketing Consultant | Independent | Dubai, UAE

Sara has spent eight years working at the intersection of destination marketing and hospitality brand strategy in the Gulf. She has led storytelling and positioning projects for hotel groups, tourism authorities, and cultural venues across the UAE and Saudi Arabia. Before going independent, she held senior marketing roles at two regional hospitality groups. She writes about the gap between how Gulf destinations are marketed and how they are actually experienced.